Transformation and upgrading of China's largest salt chemical enterprise

wallpapers Industry 2020-12-09
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per ton of ordinary chemical fiber is less than 14000 yuan, but some chemical fiber varieties produced by Sanyou group can be sold at a high price of 50000 yuan per ton, which is more than three times that of ordinary chemical fiber. A few days ago, the author learned in an interview with Sanyou that while many salt chemical enterprises are facing difficulties due to overcapacity, Sanyou has become the most profitable enterprise in the same industry in China for five consecutive years.

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market downturn, why can Sanyou's products sell at a high price? With doubt, the author came to Sanyou's product exhibition room. Pointing to a superb collection of beautiful things, Li Xiaodong, Vice Minister of Sales Department of Sanyou chemical fiber company, introduces: Pearl anion fiber has the characteristics of cool and untouched, and can produce high-grade shirts and T-shirts. It is the raw material selected by many famous clothing manufacturers. The adsorption capacity of bamboo charcoal fiber is strong and can be used as a mask. At present, more than half of the market share of the domestic market is occupied by three friends. Bamboo fiber is widely used in underwear, socks and so on

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used to be able to find Sanyou chemical fiber behind so many "Gaoshang" products. No wonder such chemical fiber prices are not cheap! "As the largest salt chemical enterprise in China, Sanyou's chemical fiber products used to be common chemical fiber. After the international financial crisis, in less than half a year, the general chemical fiber fell from more than 30000 yuan per ton to more than 10000 yuan per ton, which made chemical fiber enterprises suffer. Sanyou was once forced by the market to gasp: orders fell sharply, prices fell below the cost line.

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are also facing the impact of the market. A sharp contrast has aroused the thinking of Sanyou's R & D personnel: on the one hand, the prices of low-end products have plummeted; on the other hand, most of the high-end chemical fiber products rely on imports, and the prices remain high. The fact hidden behind this phenomenon is that the consumption structure of the chemical fiber market has changed. What the market needs is chemical fiber which can meet the higher requirements of health, comfort and beauty. In the field of general chemical fiber, the production capacity has exceeded the demand by as much as 20%.

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can adapt to the upgrading of consumption structure, so as to make products more "valuable" and create a new life. To this end, Sanyou takes the blank point of the market as its goal, forcing the adjustment and transformation of R & D and production links to catch up with the change of market demand.

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and market demand "race", this is a soul stirring competition. Under the pressure of huge funds, Sanyou has invested nearly 1 billion yuan in research and development in three years, and has strengthened the research and development of new products. Up to now, Sanyou has developed 76 kinds of new products, 36 of which have filled the gap in China and the province, and more than 10 products have successfully replaced the import. The new products of

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are constantly emerging, hitting the blank of market demand and becoming the "cash cow" of Sanyou. At present, the average price of Sanyou chemical fiber products is nearly 500 yuan higher than that of ordinary products in the market. At the same time, Sanyou has also entered the industrial chain of high-end customers such as P & G and weizhisu.

"there is no end to the race between product innovation and market demand." This year, Sanyou will strive to make a breakthrough in the research and development of Tencel, the third generation chemical fiber in China, which will have a bearing on the competitiveness of the enterprise in the next 10 years.

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in the market environment of overcapacity, a chemical enterprise stands out through product innovation. Relevant experts believe that this is a good start for the innovation supply of traditional industries in our province.

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short comments: learn to control the "picky" market.

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chemical industry are the key areas of overcapacity. However, through product innovation, Sanyou group has formed a new driving force to support the development of enterprises, realized the adverse growth of profit level, and became the profit champion of the same industry in China for five consecutive years. Facing the challenge of overcapacity, Sanyou's experience in resisting market storm is worth thinking and learning from our province's enterprises. After the economic development of

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has entered the new normal, many enterprises have personally felt that the market environment has undergone profound changes: the previously popular products suddenly became unsalable, and the previously profitable products are now losing money. Some enterprises complain about where the booming market has gone, and some wonder how enterprises can survive in such a market environment.

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should realize that the market has not disappeared, but has changed and become more "picky". In the context of overcapacity, the living space of low-level supply will be more and more narrow. Only those enterprises that adapt to the upgrading of consumption structure and can control the "picky" market can become the final winners.


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